Be part of the solution and elevate your brand

with GenuHoney®

GenuHoney certifies the authenticity of honey.
"Authenticity Certified" means that nothing has been deliberately or intentionally added to the honey from the time it was harvested to the original point of retail sale.
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Womens International Honey Producers Ass

Honey is one of nature’s most precious gifts. Honey is much more than a sweet and delicious topping for almost everything. The story as to how honey is made, and the critical role that honeybees play in the survival of our ecosystem and continuation of our food supply, make bees and the honey they give us, one of the earth’s most treasured resources.


Unfortunately, much of the honey that is sold in supermarkets around the world, is adulterated with sweeteners, and blended with poor quality or heavily diluted honey from other parts of the world. GenuHoney® was created to allow you to taste honey as it was made. Beekeepers and packers who are certified with the GenuHoney® certification have been rigorously audited and their honey is carefully tested before we certify it. When you see the GenuHoney® certification on the bottle, you can be comforted to know that the honey is 100% pure and authentic.


GenuHoney® is an active supporter WIHPA and plays a critical role in both training women in beekeeping and in helping women beekeepers get their honey to consumers around the world. GenuHoney® has created a special certification shaded pink to indicate that the honey was produced by women. Please look for honey with the pink GenuHoney®certification to support women beekeepers.

Combining Forensic Audits, Science and Technology to Validate Authentic Honey from Source to Supermarket

Combining Forensic Audits, Science and Technology to Validate Authentic Honey from Source to Supermarket


Adulteration, mislabeling, dilution and 

substitution are all common practice in the honey industry.



Honest and ethical beekeepers have been fighting for a standard of identity for honey for years. Without one, the good beekeepers are suffering huge economic harm.



Through a combination of forensically-based authenticity audits, independent sample procurement, testing, and technology, INSCATECH® offers beekeepers, packers and retailers, a one-of-a-kind, honey authenticity validation solution.

Check for the GenuHoney® label to assure authenticity.